Web shop for Moon Deli GbR


A website including an online shop for the start-up Moon Deli GbR! The presentation of the new start-up should be personal – and make you hungry for fresh, homemade bagels, soups and salads for lunch or pastries for a coffee break in the office. The corporate design with an individual font created by Typewriter Designs had to be skillfully integrated.

The essence of the challenge: building a successful stage for convincing food pictures as well as the individual corporate design and setting up a web shop with the options delivery service and pick-up. Online-orders should be possible during business hours only and selected products should only be sold on certain days only.


As befits a web shop: The products play the main role and have their stage in the fullscreen slideshow on the homepage. Studio gl takes up the color palette used in the Typewriter Designs print media and optimizes it for web use. The pigeon blue tones and the fir-tree green are integrated in coordination with the business equipment and are playing the second role in favor of the delightful pictures. The header graphic in the “batik look” also decorates the menu cards in the print version.

The font concept – consisting of three fonts plus an individually developed handwriting font (Typewriter Design) – gives the visual appearance its distinctive character.

The shop is based on the proven WordPress plugin WooCommerce. In order to implement the individual requirements for order times, software components specially developed for WooCommerce were additionally installed.